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Audience Development Strategy

Answer All Your Pressing Social Media Questions

If you’ve been on the social media map for a while you’re probably not looking to be trained on re-tweets and social media etiquette, but it’s normal for even the most successful businesses to wonder how they can do more.

If you’ve been on the social media map for a while you’re probably not looking to be trained on re-tweets and social media etiquette, but it’s normal for even the most successful businesses to wonder how they can do more.

  • How can I get more targeted followers?
  • How can I get more fans?
  • How do I get more people to click on my links?
  • How can I get more people to comment?
  • How can I get more eyes on my page?
  • What should I do with my custom tabs?

And the biggest question.. drumroll please… How can I make some money on all of this?

The money is in the traffic, my friend. You spend money on search engine optimization and research for the same reason. The more people who visit your site, the more impressions you have to sell to your advertisers, and the more opportunities you have to turn a visitor into a buyer. If you’re not converting the traffic that you’re sending to your website, that’s a website architecture flaw. If you’re not getting your social networks to send you any traffic, that’s a copywriting flaw.

If you’d like to train your staff on the best practices in social media, or would like to schedule a WebEx that addresses questions specific to your online publishing company, please contact Kim Mateus, via email or phone (401) 293-0401.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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