The Nieman Journalism Lab reports that Atlantic Media’s Andrew Golis is slowly rolling out the in-house social platform that he has been working as both entrepreneur-in-residence and general manager of The Wire. This., the product of those labors, is a social network that allows users to share just one link per day.
This. has been operating by invitation-only, with a “slowly growing handful of media types” as its user base, Caroline O’Donovan writes. Golis describes the service as a reaction to “The Stream” of nonstop social linking and an effort to “elevate the digital dialogue.” The reviews thus far have been mostly positive.
“Building a social network that’s meant to surface high quality content would seem to fit in with Atlantic Media, a company that has pushed the boundaries of what can be expected of a traditional publisher in recent years, from its aggressive web strategy to its moves into creative services and events businesses,” O’Donovan writes.
“Golis’ new project is an opportunity to learn more about social distribution while maintaining their high-end, magazine-y brand, which is what Atlantic Media CFO Michael Finnegan says convinced leadership to fund the project.”
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