Crafting Headlines that Expand Readership

Our Headline Writing Workshop at the Mequoda Summit West 2011 will supply you with tips for becoming a better blogger, editor and copywriter

In the Mequoda Daily yesterday, I discussed how to write a headline that gets found in Google. This content included five advanced Google search tips to help you find the top content within your site and market.

This process will be discussed during our Headline Writing Workshop at the Mequoda Summit West 2011.

If you are still unsure on how to find top content for writing articles and headlines that will get found in Google, our step-by-step instructions, complete with visual examples, will help guide you through the process. Properly engaging in the activity of targeting top content will likely help increase website traffic greatly, while attracting new audience members.

Beyond finding your top content, during this 90-minute interaction workshop, you will learn how to create headlines that maximize readership and trigger response.

Discover valuable information on link building, keyword strategy, creating free reports and gaining website visibility when you download our FREE SEO Campaign Management Basics white paper.

In email correspondence, you have about 50 characters to intrigue your audience with a headline. If you’re successful, they will open your email and leave you with a better opportunity of selling aligned products.

When you promote articles through Twitter, you have 140 characters to get a user back to your website. If you do so, and they find your content relevant to their needs, you have a greater chance of converting them to a registered member.

I cannot stress enough how important it is to write headlines; for first time visitors, a great headline will convert them into registers users. For registered users, a great headline will convince them to open an email or begin the buying process.

In addition to learning how to write headlines that get found, you will learn 19 headline archetypes that are proven to increase email open rates. You will leave our Headline Writing Workshop with actionable skills for becoming a more effective blogger, editor or copywriter.

In one week, I will be on a plane to San Ramon, CA for the Mequoda Summit West 2011. If you haven’t registered yet, this week is your last opportunity to do so. Register now for the Mequoda Summit West 2011.


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