Define Key Assumptions for Your Email Campaign Activities

Before fully diving into a new online business project, it’s important to make assumptions about the health of your business model

Potential revenue is one main assumption you will have to make. This of course depends on the services you offer and the audience you expect to have.

The size of your audience will be based on the amount of visibility you can get online and the amount of converted email subscribers you are able to obtain. With the keyword phrases you are focusing on, do you have an idea of the email subscribers you can acquire? What kind of revenue do you expect to be able to generate from your email campaigns?

Making assumptions based off statistics helps form a relevant online business. After you know the products you want to sell, the keywords related to your products and the amount of online visibility you can achieve, you’re able to make an educated hypothesis on the amount of revenue you can generate through email campaigns.

If you’d like to understand more about developing relevant business assumptions, including all the different methods for generating revenue, join us at the Mequoda Bootcamp in New York City.

If you can’t make it to New York City in January, contact Kim Mateus via email or by phone at 401-293-0401 to discuss options for in-house presentations of the Mequoda Bootcamp.

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