This segment of our Digital Native Survey features questions that publishers have been wondering ever since multiple subscription platforms have become popular.
In this clip from the Digital Native Survey, you will learn the answers to these pressing questions:
“So you love a brand. How do you subscribe to them?”
“You’re getting too many updates. What do you unsubscribe from first?”
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Subscriptions are important relationships between publisher and Digital Natives. Without the ability to frequently inform their audience of new content and products, publishers have difficulty retaining an audience.
Watch this video clip now to discover how Digital Natives prefer to subscribe to brands they like, and which subscription is abandoned first, if too many updates are experienced.
