Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your email list. Both will improve website traffic.
The best use of the first 10 to 20 percent of your advertising inventory is to promote your own free email newsletter and the white papers described n the process below. This is a Mequoda best practice, yet few online publishers follow through.
At Mequoda Daily, every other Friday is “Free Report Friday”, we are using just ten percent of our inventory to promote our own freemium. Our results have proven that every time we release a free white paper, Mequoda Daily experiences increased website traffic and email circulation.
Here’s the eight steps for using PDF files to create more links and increasing email circulation:
Email Marketing Tip #1. Create a valuable, informative white paper and save it as a PDF file using Adobe Acrobat or other PDF file creation tool.
Email Marketing Tip #2. Create a keyword-rich Rapid Conversion Landing Page (RCLP) filled with the benefits and features that describe the report.
Email Marketing Tip #3. Upload the document to your website behind the RCLP that offers the report as a free download for new users who sign up for your email newsletter (a free on free offer).
Email Marketing Tip #4. Send an announcement about the free white paper to your entire subscriber file using one of your regular email newsletter or promotion spots. Encourage your existing subscribers to both download the report and recommend it to their colleagues (viral marketing).
Email Marketing Tip #5. Write a SEO’d press release that describes the free downloadable white paper and includes a hypertext link to the RCLP. Post it on your website.
Email Marketing Tip #6. Email a personal note about the new white paper plus the official press release to online publishing colleagues who are predisposed to recommend your free white paper. Urge them to link to your RCLP (Rapid Conversion Landing Page).
Email Marketing Tip #7. Post the same press release on the top press release websites to gain some immediate inbound links and gain a larger audience for your white paper announcement.
Email Marketing Tip #8. Use social networking sites like Facebook, Twitter and LinkedIn, to spread the word about your new “free report.”
In a relatively short period of time, you will have increased website traffic, could have dozens of incoming links from other websites, resulting in hundreds of downloads, a significantly larger subscriber file, and eventually, higher search engine rankings.
Do you have a successful email marketing tip? Please share in the comments below.