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Audience Development Strategy

Email Marketing Tips: Using PDF Files

Eight Steps for Growing Email Circulation with PDFs

To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.

The best use of the first 10 to 20 percent of your advertising inventory is to promote your own free email newsletter and the white papers described n

Eight Steps for Growing Email Circulation with PDFs

To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your email list. Both will improve website traffic.

The best use of the first 10 to 20 percent of your advertising inventory is to promote your own free email newsletter and the white papers described n the process below. This is a Mequoda best practice, yet few online publishers follow through.

At Mequoda Daily, every other Friday is “Free Report Friday”, we are using just ten percent of our inventory to promote our own freemium.  Our results have proven that every time we release a free white paper, Mequoda Daily experiences increased website traffic and email circulation.

Here’s the eight steps for using PDF files to create more links and increasing email circulation:

Email Marketing Tip #1. Create a valuable, informative white paper and save it as a PDF file using Adobe Acrobat or other PDF file creation tool.

Email Marketing Tip #2. Create a keyword-rich Rapid Conversion Landing Page (RCLP) filled with the benefits and features that describe the report.

Email Marketing Tip #3. Upload the document to your website behind the RCLP that offers the report as a free download for new users who sign up for your email newsletter (a free on free offer).

Email Marketing Tip #4. Send an announcement about the free white paper to your entire subscriber file using one of your regular email newsletter or promotion spots. Encourage your existing subscribers to both download the report and recommend it to their colleagues (viral marketing).

Download a FREE copy of Best Email Subject Lines for Selling Premium Subscriptions and Memberships and discover an extensive list of email subject line frameworks that are consistently proven to sell and boost revenue for publishers.

Email Marketing Tip #5. Write a SEO’d press release that describes the free downloadable white paper and includes a hypertext link to the RCLP. Post it on your website.

Email Marketing Tip #6. Email a personal note about the new white paper plus the official press release to online publishing colleagues who are predisposed to recommend your free white paper. Urge them to link to your RCLP (Rapid Conversion Landing Page).

Email Marketing Tip #7. Post the same press release on the top press release websites to gain some immediate inbound links and gain a larger audience for your white paper announcement.

Email Marketing Tip #8. Use social networking sites like Facebook, Twitter and LinkedIn, to spread the word about your new “free report.”

In a relatively short period of time,  you will have increased website traffic, could have dozens of incoming links from other websites, resulting in hundreds of downloads, a significantly larger subscriber file, and eventually, higher search engine rankings.

Do you have a successful email marketing tip? Please share in the comments below.

By Michelle L. Rodriguez

As Mequoda's Research Editor, Michelle authors articles and columns for Mequoda Daily. Her column series "Blogging for Profit" includes profiles of successful bloggers and highlights their reasons for blogging and how it generates revenue. This series of interviews has culminated with a special report titled Blogging for Profit.

Michelle is also researching books written in the last five years referencing online publishing strategy, landing page templates, social media strategy, internet marketing, etc. The goal is to impart tidbits of insight from each author's ideas.

Prior to joining Mequoda Group, Michelle owned Another 9 Months, a resale maternity clothing store in Sacramento, CA. After implementing tips from the Mequoda Daily Newsletter, business improved. As a small business owner, she quickly realized the importance of developing a good internet marketing strategy. Starting with designing an appealing and user friendly website. In particular, her business benefited from Mequoda's numerous SEO and landing page layout suggestions. Internet referrals went from 25% to 40% in less than one year. After generating a regular email newsletter campaign, which included pregnancy tips, sales promotions, new business affiliates and printable coupons, there was a 20% increase in customer referrals. Also, customers were shopping more frequently. After having a baby in 2008, Michelle decided to sell Another 9 Months and work from home.

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