When former Chief Digital Officer, Jean-Philippe Maheu worked for The Ogilvy Group, he said: “Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.”
Facebook, Twitter, YouTube and a thousand other social networks are all platforms that your customer and prospective customers are using online to learn what’s most relevant in their lives. Are you relevant?
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Today’s buyers want their information quickly and most effectively and have little discrimination between “legitimate” sources, and a Wikipedia entry by an unknown author. The information that gets to them the most quickly, and on the platform that they prefer, is the information they consume and may very well end up being the brand that they follow.
If you’d like to train your staff on the new best practices in social media, or would like to schedule a WebEx that addresses questions specific to your online publishing strategy, please contact Kim Mateus, via email or phone (401) 293-0401.