Forbes continues its bid for world digital magazine dominance by topping the 10 most influential global brands on LinkedIn.
The ratings were based on the social networking site’s Content Marketing Score tool, according to MarketingProfs.com. After Forbes came the World Economic Forum, Inc. Magazine, Microsoft, the Financial Times, The Wall Street Journal, HP, Salesforce, IBM, and Mashable.
“An earlier study in February by LinkedIn found high-tech and media companies are generally the most effective content marketers on the platform, with the top 10 brands in each category earning the highest average scores,” Ayaz Nanji writes.
“Other industries with a number of highly effective brands on the platform include professional services, financial services, education, manufacturing, and consumer goods.”
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