Meet Our Panel of Email Subject Line Smackdown Experts!

Take part in our Email Subject Line Smackdown and test your email subject line prowess against 3 of America’s top copywriters

When you register for the Email Subject Line Smackdown Webinar on November 24th, you can submit one of your best email subject lines to our panel of copywriting experts.

Each member of our copywriting panel will individually — without collaboration — write an alternative subject line that he believes has a chance of beating your control.

That’s why we’re calling it a smackdown. Each of our copywriters will submit a challenge — his best wordsmithing effort at creating an email subject line that he believes will perform better than yours.

Register now for this Email Subject Line Smackdown on November 24th

Let’s introduce our panel of experts that will be helping you craft your email subject line strategy:

Peter Fogel is a 10-year copywriting veteran specializes in writing direct mail, web, and radio copy for the alternative health, financial and self-help markets.

Prior to entering the world of direct response advertising, speaker, author, and marketing consultant Peter Fogel was a TV writer in Hollywood who wrote for Tri-star International’s award-winning German sitcom, Rita’s World. During this time Peter also was also an in demand studio audience warm-up for such shows as “Married with Children”, “Chicago Sons”, “Whoopi” with Whoopi Goldberg and “The Howie Mandel Show.”

Clients include Early to Rise, Agora, Strategic Profits, Vital Max Vitamins, Dr. Sears, Healthier You, Hampshire Labs, Soundview Communications to name just a few. Peter is also the author of the best selling book, “If Not Now… Then When? Stories and Strategies of People Over 40 Who Have Reinvented Themselves“.

His direct response articles have appeared in Inside Direct Mail and DM News, and His websites are and

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Mark Everett Johnson is a marketing communications specialist with over 25 years of copywriting experience including 18 years freelance. His promotion for a leading consumer health newsletter is recognized as the most successful ever created for a monthly periodical with over 4 million subscriptions sold.

He previously served as creative director for a major consumer magazine and book publisher, and has won multiple awards for subscriber acquistion copy. Mark is also a sought-after speaker at industry events and for in-house training.

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Peter A. Schaible is Editor-at-Large for the Mequoda Group and its chief copywriter. Prior to its merger with Mequoda, he was director of the Subscription Website Publishers Association and executive editor of, the association’s website.

Peter has extensive experience in marketing communications, including stints as an editor of newsletters for the National Exchange Carrier Association, AT&T and IBM Corporation. For more than 20 years he has been president of SunDance New Media, a marketing communications consulting firm. Previously he was director of communications for the United States Golf Association.

Peter began writing headlines at age 21 as a full-time reporter for a major New Jersey daily newspaper.

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Hurry though, the sooner you register and submit your favorite email subject line, the better the chances are that yours will be chosen for the Email Subject Line Smackdown.

Register now for this Email Subject Line Smackdown on November 24th


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