Categories
Audience Development Strategy

Mequoda Email Source Report

Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.

Smart online publishers use this data to plan their future email calendar, focusing on products and topics that generate the most website traffic and audience interaction while generating revenue.

For Mequoda

Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.

Smart online publishers use this data to plan their future email calendar, focusing on products and topics that generate the most website traffic and audience interaction while generating revenue.

For Mequoda Gold Members, we’ve developed a WordPress plug-in that collects this information for them.

The Email Performance Report Plug-in provides data on email campaigns including revenue per thousand emails sent for each campaign ID. All publishers will recognize this data as being crucial in monitoring the health of their online business.

The Email Performance Report Plug-in also reveals pertinent data by campaign on opens, clicks, the number of emails sent and revenue.

For more information on the Email Performance Report Plug-in, and an array of other premium WordPress plug-ins only offered to Mequoda Gold Members, contact Kim Mateus via email or phone at 401-293-0401 for more information.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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