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Audience Development Strategy

New Email Marketing Trends

Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through the Internet.

Creating a podcast is not as technically challenging as it may sound. There are free software programs available that are fairly user-friendly. Try

Stay ahead of the competition with these email marketing tips

Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through the Internet.

Creating a podcast is not as technically challenging as it may sound.  There are free software programs available that are fairly user-friendly. Try Audacity, FeedforAll or Easy Podcast.

Next, create a rapid conversion landing page. This is where users will “land” to download the podcast. The RCLP should be keyword-rich and highlight the content of your podcast.

Download a FREE copy of Best Email Subject Lines for Selling Premium Subscriptions and Memberships and discover an extensive list of email subject line frameworks that are consistently proven to sell and boost revenue for publishers.

Once you’ve created a podcast and the corresponding RCLP, here are four ways to promote it:

  1. Create an email about your podcast that will be sent to your existing list of email subscribers and points to the RCLP. Always include the option to “Forward to a Friend”.
  2. Use social media to spread the word. Post a comment about the podcast on Facebook and LinkedIn. Tweet it to your followers on Twitter.
  3. Start an online PR campaign. Create a search engine optimized press release about the podcast. Post it on your website, then, distribute it through free online PR sites.
  4. Upload on YouTube. You can use a free program from Muziic.com. Download their encoder, read the instructions on the page (or view the instructional video) and you can start uploading your content right away. Be sure to incorporate appropriate tags so that your podcast can be easily found.

Each of these marketing options must include a link back to the rapid conversion landing page for your podcast. Once a user “lands” on your RCLP they should be prompted to exchange their email address, at a minimum, to gain greater site access, receive email updates or additional free downloads. This will help you increase traffic and ultimately, you will get more email subscribers.

Check out our free podcasts.

By Michelle L. Rodriguez

As Mequoda's Research Editor, Michelle authors articles and columns for Mequoda Daily. Her column series "Blogging for Profit" includes profiles of successful bloggers and highlights their reasons for blogging and how it generates revenue. This series of interviews has culminated with a special report titled Blogging for Profit.

Michelle is also researching books written in the last five years referencing online publishing strategy, landing page templates, social media strategy, internet marketing, etc. The goal is to impart tidbits of insight from each author's ideas.

Prior to joining Mequoda Group, Michelle owned Another 9 Months, a resale maternity clothing store in Sacramento, CA. After implementing tips from the Mequoda Daily Newsletter, business improved. As a small business owner, she quickly realized the importance of developing a good internet marketing strategy. Starting with designing an appealing and user friendly website. In particular, her business benefited from Mequoda's numerous SEO and landing page layout suggestions. Internet referrals went from 25% to 40% in less than one year. After generating a regular email newsletter campaign, which included pregnancy tips, sales promotions, new business affiliates and printable coupons, there was a 20% increase in customer referrals. Also, customers were shopping more frequently. After having a baby in 2008, Michelle decided to sell Another 9 Months and work from home.

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