7 on-page SEO elements you are in control of
There are many audience development strategies that can be used to find audience members, and allow audience members to find your content directly.
SEO is one of these audience development strategies.
The concept of SEO is one that has evolved throughout the years. It’s true that targeting specific keywords and using them throughout the webpages is one of the ways to do on-page SEO. The way you present your content is another factor that relates to SEO. As search engines gear their ranking to websites with high-quality content, there are specific ways to participate in creating white hat SEO content.
The following examples provide actionable suggestions for white hat on-page SEO for audience development efforts.
On-page SEO for audience development element #1: Unique meta descriptions – Duplicate content can hurt your SEO efforts. A meta description should be unique, and tell the audience member what content is the page.
On-page SEO for audience development element #2: Shorten Title tags – Sometimes title tags don’t incorporate the primary keywords at the beginning. Since keywords should be at the beginning of title tags when possible, keep this in mind while publishing new posts and pages.
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On-page SEO for audience development element #3: Unique Title tags – The same concept applies as above; make the title tags unique, keyword rich, and informative.
On-page SEO for audience development element #4: Context – If you are citing other sources within your content, make sure you put the information in context the other sources failed to do.
On-page SEO for audience development element #5: Content – Your content needs to align with what’s described in title tags and meta descriptions. It should be audience-centric – providing helpful information and doing so with proper grammar and spelling.
On-page SEO for audience development element #6: Added Value – This is a standard of journalism that needs to be upheld while developing audiences.
On-page SEO for audience development element #7: Help readers understand – Does your content teach readers and help them understand topics better? You should always be asking yourself this before publishing content.
What on-page SEO elements do you pay attention to?