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Audience Development Strategy

Online Editors Taught at Digital Publishing Bootcamp

The Digital Publishing Bootcamp has relevance for many online business professionals, including online editors.

CEOs, group publishers, managers, and high-potential employees should be sent to this program, because these individuals are responsible for creating and deploying your digital publishing strategy. Online editors are an integral part of this mix because they are in charge of the

The Digital Publishing Bootcamp has relevance for many online business professionals, including online editors.

CEOs, group publishers, managers, and high-potential employees should be sent to this program, because these individuals are responsible for creating and deploying your digital publishing strategy. Online editors are an integral part of this mix because they are in charge of the content and responsible for using it to build an audience.

There are specific sessions and workshops at the Digital Publishing Bootcamp that will help your online editors target the right audience members and distribute their content to more people. Here’s a run down of the sessions; the workshops follow.

-Creating, Curating, and Publishing Insanely Great Digital Content: This session will provide online editors with the tools to create on-topic, high-quality content for audience development efforts.

-Growing Your Digital Audience – Gain More Fans, Followers, and Subscribers: Website traffic is key to digital publishing success. This session shares dozens of techniques for using content to build traffic.

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-Improving Findability through SEO Blogging: Do you understand how your audience searches for content? This interactive workshop will show you how to leverage the knowledge of what your audience searches for, and shows you how to apply it to marketing and editorial efforts.

-Unlocking the Power of Twitter: You may already be tweeting, but do you have an actual strategy in place that utilizes best practices for Twitter? This workshop will teach you how to build traffic and a larger follower base.

We’ve designed the Digital Publishing Bootcamp with pricing discounts to those companies who send multiple employees because we believe organizational alignment is important during the digital transformation. Check out the options and register early to save.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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