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Audience Development Strategy

Over 150 Different Social Media Policies for Companies

How to define a social media policy for employees, using almost 200 different examples

Just as I found a database of over 174 different social media policies online today, I realized that we haven’t really talked about them that much on this blog.

So, let’s talk about it. Do you have a social media policy for your

How to define a social media policy for employees, using almost 200 different examples

Just as I found a database of over 174 different social media policies online today, I realized that we haven’t really talked about them that much on this blog.

So, let’s talk about it. Do you have a social media policy for your editors? Or, are you an editor that has any type of guidelines to go by, when deciding what (and what not) to tweet? If you’re having trouble even trying to figure out what should be a part of your social media policy, take a look at a few very different examples:

The Roanoke Times lists their social media policy for employees right on their website, included with the rest of their blogging, privacy and editorial guidelines. The list isn’t entirely specific and goes along the lines of “use your head before posting anything”.

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Microsoft’s social media policy for employees looks like a Q&A sheet. Questions like:

  • Are there limits on the kind of micro-blogging account names I can create?
  • Should I register an account that identifies me as a Microsoft employee?
  • Should I disclose my Microsoft affiliation?

These are all very important questions that you could insert a “Your business name here” on.

Excerpt from Microsoft's Social Media Policy

The University of Michigan offers Guidelines for the Use of Social Media for their staff. This 7-page downloadable PDF starts off in the form of an instruction manual on the “how” and “why” they use social media and leads into robust sections on how to tweet as your self, how to tweet as the university, and also privacy policies.

In order to not reinvent the wheel, I’d like to point you to About.com’s guide for creating a social media policy for when you’re ready to create your own. Shift Communications also offers a social media policies template to download.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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One reply on “Over 150 Different Social Media Policies for Companies”

Every media organization needs a thoughtful social media policy and this archive is a treasure trove for the person tasked with creating it…

Don

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