Categories
Audience Development Strategy

Overlooked Ways of Promoting Your Freemiums During an SEO Campaign

Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results

In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.

Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.

Experience SEO Campaign Management 2011 live today and learn how to create, execute and track campaign results

In the Mequoda Daily yesterday, we discussed five main ways to promote your freemiums.

Following the tips we outlined will help you increase website traffic and build your email marketing lists – two actions necessary for online business growth.

Yesterday’s tips for freemium promotion during an SEO campaign were perhaps the most beneficial ways to achieve more acknowledgements of your free products. They weren’t the only ways to promote your freemiums though.

5 additional methods for promoting freemiums

If you’re looking for other promotional ways to generate new audience members, try these strategies.

#1 – Tags: Add links on your tag pages that direct users to the related freemium.

#2 – 3rd Party Sites: Do you have close relationships with news outlets or retailers that reside in your industry? If so, pitch them on coverage for your freemium. An article post on their blog would help, or you could propose doing an email exchange where they’d email their list promoting for your freemium, and you could do the same for them.

#3 – Print ads: This one may not be relevant to all online publishers, but if you can afford it and know of an ideal publication to place a print ad, it could be worth your effort. If your company publishes print magazines, placing print ads for related freemiums is always a good idea.

#4 – Bottom ads: If you have space at the bottom of your website, place an advertisement there. We do it at the Mequoda Daily for our featured products. This way, when users finish reading an article, they will be presented with the ad.

#5 – Repromotion: Don’t hesitate to repost or repromote your freemiums through your blog or social networking efforts. Change up the wording of the headline and body copy when doing so.

None of these methods are too time consuming, and can lead to an excess of new registered members.

[text_ad]

SEO Campaign Management 2011

During our SEO Campaign Management 2011 webinar, which will be happening today at 12:30 pm ET, you will learn:

-SEO Strategy

-SEO Process

-SEO Best Practices

These three sections consist of:

-How to define your best keyword clusters

-Quantifying the search volume and competition for your keywords

-How to develop a freemium for each keyword cluster

-How to write and design the Rapid Conversion Landing Page for each freemium

-Strategies for promoting each freemium

-How to track your results

Ultimately, the information that you will learn during SEO Campaign Management 2011 will help you build website traffic, increase your email marketing list circulation and determine the success of your SEO campaigns.

Fortunately for those of you interested in learning SEO campaign management, it is not too late to sign up for today’s webinar.

In 90-minutes, you will learn from high-ranking and experienced audience development professionals who perform these SEO campaign duties and train others to successfully execute campaigns as well.

Sign up right now for our SEO Campaign Management 2011 webinar.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version