Publisher Emails Hitting Their Targets

David Carr

David Carr

As Mequoda members know, email newsletters, despite pronouncements about their demise, are still strong performers for publishers, David Carr writes in his New York Times Media Equation column. (You can see our take here.)

Carr cites Bloomberg, Fast Company, The New York Times, Politico, Newsweek, and The Atlantic as expert practitioners.

“As a read, the web is endless and the horizon keeps receding. And readers come and go. You can’t assume any continuity. But I have an intimate and intense relationship with people who get my newsletter every day. I can assume a high level of interest. It reminds me of the golden age of blogging in that way,” The Atlantic‘s Alexis Madrigal told Carr.

“For someone who didn’t grow up having their work delivered to the doorstep of people who subscribed to it, sending someone something they asked for – not that got retweeted or liked on Facebook – is almost magical.”

To read more about the resurgence of email newsletters, visit NYTimes.com.

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