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Publishers Use Maps as Viral Content

Publishers Use Maps As Viral Content

via Digiday

Publishers are using maps as viral content for their social channels. Digiday’s Ricardo Bilton writes,”The sudden publisher interest in maps today makes sense, considering that — like top 10 lists and quizzes — maps are highly shareable. And the right kind of map can draw considerable viral attention back to publishers’ sites if executed correctly.”

“Maps like this one from Bloomberg about the history of missing Malaysian aircraft are effective and useful, because they can tell a story quickly, efficiently and visually. This is a big deal on social networks, where users tend to give content only a few seconds before deciding to skip it, read it or pass it along,” says Bilton.

Will maps become the new infographics? Read more about maps in Ricardo Bilton article on Digiday.

Posted in Audience Development Strategy, Digital Publishing Trends

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