3 sources to turn to for email copywriting advice
Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!” Then you need clear and concise content that has a personal tone. Then of course, you need to provide value to the reader while your requirements are fulfilled.
And that is just the written portion of email newsletters; the design is important too. If your email newsletter is snippet-based, you want to designate each individual article, while putting visual emphasis on them. Above all else, keeping your email newsletter clutter-free is vital.
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To provide some writing assistance, here are three sources that offer tips for email newsletter and email subject line writing.
–Break Through the Clutter – 3 Tips on Writing Email Copy from ConstantContact. This article has an interesting anecdote, and three principle tips for writing email copy, including: pick one idea, boil it down, and speak like a human being.
–The Three Key Elements of Irresistible Email Subject Lines from Copyblogger. Copyblogger is a great source of information, especially for writing online. This article features email copywriting information on the fundamentals, the specifics, and “the special sauce”.
–The 17 Best Email Subject Lines from Mequoda Group. This free report highlights 17 email subject line archetypes, proven to increase open rates.
What other sources do you like that provide information on email copywriting?