Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gone straight to work with direct mail and TV commercials.
In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. If you read our free SEO Campaign Management white paper, you’d have learned these seven important steps:
- Create a Free Report or Product.
- Create a Rapid Conversion Landing Page.
- Create a Website Post.
- Create an Email Newsletter.
- Distribute a Press Release.
- Submit your business to Google.
- Take advantage of all forms of Social Media.
Speaking of social media, how are you using it to effectively promote your existing products? We all use it to drive website traffic to our blog posts, but have we come up with any creative ways to use it as an effective marketing platform yet?
Yes, we’re talking Twitter and LinkedIn, but also blogs, Facebook and even YouTube. Once you’ve gotten your product up, optimized and distributed, it’s time to tell your social networks about the product. Make sure you have your analytics set up properly so that you can track these efforts, or try using the Google Analytics Campaign URL Builder for an easier approach.
Below are just some quick statistics from mid-2010 from ClickZ.com in an article written by Crispin Sheridan:
- Facebook currently has over 500 million users – more than the combined populations of the United States, Germany, and Japan.
- There are currently 133 million blogs that average 900,000 posts a day, according to Technorati.
- YouTube will serve 75 billion video streams to 375 million unique visitors this year. Users now upload more than 24 hours of content every minute, according to YouTube.
In the final words of Crispin Sheridan writing for ClickZ.com: “Social media is big – and getting bigger. Use the power of social media to support your search engine optimization (SEO) strategy by integrating basic SEO best practices and using the same keywords you know work in SEO, in those environments to engage a wider audience and improve your online presence.”