Using Video in Conjunction with Email Marketing

Email marketing is used by 78% of marketers. Similarly, email newsletters are used by 59% of marketers. These stats were reported by eMarketer, and they came from a survey from Chief Marketer, which was released in late April. Out of all the marketing efforts listed, email marketing and email newsletters were used the most.

The popularity of email marketing is clear. Marketers and consumers both use the medium. And as opportunities develop, email marketing takes on new potential.

One such opportunity is using email to share video content. Since videos are rarely, if ever, placed directly in emails, email marketers need to use another way to utilize the growing popularity behind video. As it currently stands, video is hovering on mass-market status. eMarketer predicts spending on online video advertising alone will reach $3.12 billion in 2012. This is an increase of 54.7% since 2011.

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So how can email marketers reach their audience with online video? The two most popular methods for viewing online video includes web-based streaming from user-created content sites like YouTube and streaming video embedded on other sites. This information comes from the Broadcom survey, conducted by JZ Analytics. 58.1% and 38.3% of respondents, respectively, cited these two video viewing venues.

If you are email your list about video content, drive them to either your site, or your videos on YouTube. Be direct with your call to action, and share information on the type of content that the video provides.

Do you drive a lot of traffic with the help of video content? Please share your strategies in the comments below.