We Miss You, Let’s Get Together on Zoom and Talk Audience Development

On October 14, we've scheduled a special live webinar to talk about audience development and we'd love for you to join us.

audience development

Do you feel like being quarantined at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love working in this industry as much as we do. Normally, in about a week or so, we’d be meeting in Boston with our publishing partners for a powerful few days developing new best practices in a room with the most savvy group of publishers I know, drinking cocktails after hours together, and walking away with laptops full of notes and ideas.

I’m sure there was a conference you were looking forward to also, there’s nothing like post-conference buzz! Zoom has been a great tool, and the huge adoption of it made us want to find new ways to gather online with you on a more regular basis.

So, we put our heads together to come up with a discussion on a topic we think all publishers strive to improve: audience development.

We developed a list of all the ways the smartest publishers we know are successfully growing their online audience, and put it into a case-study based presentation with real numbers and stats, so we can teach while enjoying the pleasure of your company on a live Zoom call with lots of room for conversation. Just you, me, our lively and entertaining CEO Don Nicholas, and a small group of like-minded publishing professionals getting together to talk about attracting new visitors and building a loyal audience that stays.

On October 14 at 1:00 PM ET, we’d love you to join us live online for a FREE 90-minute webinar, 37 Ways to Grow Your Online Audience. With plenty of room built in for discussion, we’ll provide a condensed summary of the key strategies that are working today to help publishers build a sustainable future for their brands and businesses, complete with examples of the publishers using them.

In addition to what we expect to be a lively Q&A, you’ll also:

  • Discover the email capture elements that capture the most amount of new email addresses
  • Learn the sophisticated conversion architecture and other programs our partners use to build large databases of free email subscribers who engage daily with their content
  • Find out how one publisher is getting 70% of their organic search traffic from just 5% of their posts, and why that’s a good thing
  • See how other publishers are using the most popular social media networks to convert followers into email subscribers
  • Discover modern email frameworks, online tools, and social ad techniques that few publishers even know about

Since this webinar is free, and we’re all craving a little shop talk, we expect it to fill up, so register now to guarantee your seat. 

At the end of the webinar, you’ll get a chance to talk to Mequoda CEO Don Nicholas and me directly, and ask all of your burning questions about the case studies we’ll share, and how you can get the same results.

Don Nicholas

Don is Chief Executive Officer of Mequoda Systems and has served as a subscription and digital marketing advisor for virtually every major U.S. magazine and newsletter publisher during a decades-long career. Under Don’s leadership, Mequoda Systems has launched more than 300 complex digital marketing systems that include websites, email, social media, and fulfillment-integration functionality. Don is the author of numerous books on subscription marketing, technology, publishing, and journalism.

Kim Mateus

As Mequoda’s Chief Strategy Officer, and as an experienced marketing professional who has overseen strategic planning for many of Mequoda’s publishing partners, I have guided the development of more than 20 subscription and digital marketing systems. My team and I monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner programs.

I know what you’re thinking: What’s the catch? or Where’s the sales pitch? Other than genuinely looking forward to this conversation with you, our goal at Mequoda is to give you all the tools necessary to succeed. It’s why we have been sharing our entire business model and best practices five days a week through the Mequoda Daily. Plus, as I mentioned, it’s nice to get together and talk shop after being cooped up all these months!

We hope you’ll find that this 90-minute free webinar marks a turning point in how you look at audience development, and that you walk away with a notebook full of ideas you can start testing immediately.

And if you decide to take the next step and let us help you accomplish your new goals, we’ll be happy to talk with you after the call. But for now, all you have to do is register today and we’ll give you a whole bag of ideas that you can start implementing right away, on your own, if you choose.

Register today so you don’t miss out on this event, and please pass this along to colleagues and any friends in the industry who may benefit from this webinar.

Don and I look forward to meeting with you and answering your questions at the end of the webinar and to help you relate our methodology to your organization, mission, and goals.

If you have any questions, please don’t hesitate to reach out!

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