You know how you just can’t get enough of the new Bloomberg Businessweek design? Yes? No? Well, neither can anyone else. That’s why they plan on rolling out Businessweek’s new magazine style design changes to all of their platforms and “will power our march into the larger global business audience across all platforms, while maintaining weekly print editions.”
Andrew Beaujon reports about an internal memo from Bloomberg CEO Justin B. Smith in which he talks about how Businessweek’s design has changed their media company, “In an increasingly commoditized media landscape, great design can be a powerful differentiator. Bloomberg Businessweek’s revival has been in large part due to the brand’s success with design innovation. Our strategy calls for applying a similar design standard to all of our media platforms.”
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