- Mequoda Daily - https://www.mequoda.com -

What Consumers Want from Digital Magazines

Consumers want digital magazines that are interactive, cheap, and filled with a reasonable amount of content

Stay current with new digital magazine [1]trends and you’ll stay ahead of the competition. That’s the idea, right? Those may be words to consider every day you step into the office and plan the day, or better yet, your next business move.

Wouldn’t it be great if the future could be perfectly detailed and explained to you prior to it happening? Of course it would. You’d have the ability to know what moves to make, when to release products, what publication platforms to focus on, and what is going to be “the next big thing” so you can get there before anyone else. Sounds perfect, huh?

Unfortunately, the reality behind this omniscience is that we cannot achieve it. Luckily we can rely partly on the scientific approach of collecting data and executing surveys to better understand how consumers think and act. More importantly, we can determine what will make them happy so they keep doing business with us.

The best thing about collecting this data is often times surveys will be completed by outside organizations. Which means you won’t have to use your precious time to compile such data. So naturally, you can focus on publishing while using the data to your benefit.

Oh, wait, did we just conduct a digital magazine consumer study this year? By golly we did! [2]

And some of the information may surprise you, while the other parts will confirm the beliefs you already had.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study [3] for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

Getting into digital magazine specifics, our survey participants had lots to say about what they want in terms of functionality and price:

Want to know what else digital magazine susbcribers say they want, including all of the data from our survey? Watch out interview videos and download the complete Digital Magazine Market Study [2] now.  And, tell us below what you and your customers want.