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Digital Magazine Publishing

Digital Publishing Remits: Getting 75% from Apple

While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind.

John Bolton, group publisher at Interweave, has been negotiating, if you could call it that, with Apple, Zinio, Barnes & Noble and other digital affiliates.

As he points out, the

While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind.

John Bolton, group publisher at Interweave, has been negotiating, if you could call it that, with Apple, Zinio, Barnes & Noble and other digital affiliates.

As he points out, the negotiation is pretty one-sided. He has, however, figured out a way to receive five extra points from Apple and it’s incredibly easy to do.

His method: becoming an Apple affiliate. Any website owner can become an affiliate and when you’re selling your own apps, it’s an easy way to get an extra five points. Instead of the standard 70 percent from sales through Apple, you can get 75 percent: 70 percent as the publisher and five percent as the affiliate.

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John went on to recommend putting pages on your website that describe your books, magazines, and apps, and point into the Apple store so you can get the extra five percentage points for affiliate sales. This also helps your audience members find the right products easily.

My article that discusses the three things we want from Apple’s Newsstand app stresses the difficulty in navigating within the newsstand. And as many have pointed out, it’s hard to find something even if you know the name, let alone if you don’t. Pointing consumers to your products makes the process easier for everyone.

Promoting your own stuff

Attendees John Bolton, Andy Clurman, and Bob Kaslik all noted that if you want to sell a lot of products through the iTunes program, you should be prepared to promote the heck out of your own products.

This includes driving your own product sales in the various digital newsstands. And as Andy Clurman points out, the best way to get Apple to feature your content in Newsstand is by providing them with a robust promotional plan.

Kaslik went on to say that email promotional planning involves making sure Amazon has plenty of traditional printed books in stock to fulfill the orders generated by their email marketing efforts.

By Don Nicholas

Chief Executive Officer

During his decades long career, Don has worked with colleagues, clients and partners to design digital publishing and marketing systems for more than 300 magazines, newsletters, memberships, clubs, and events. Don currently serves as executive publisher for Cabot Wealth Network, Food Gardening Network, Financial Freedom Federation, I Like Crochet Network, I Like Knitting Network, and Recipe Lion Clubs. His team's Haven WordPress CXMS offers publishers the industry’s most flexible and robust online publishing and marketing platform. Don and his strategy team have served as management advisors for virtually every major niche publishing company in North America including Meredith, Hearst, Trusted Media Brands, and hundreds of independent for-profit and nonprofit organizations. He has managed and led educational events for MPA, SIPA, FIPP and Harvard University. He has authored numerous books and hundreds of articles on journalism, publishing, technology and marketing. Before founding Mequoda in 2004, he served as founder and chief executive officer for Blue Dolphin Magazines and Lighthouse Communications Group. He started his media career as a journalist and producer working for the Armed Forces Network aboard the USS Enterprise. Don holds degrees and certifications in organizational management, journalism and electrical engineering from Capella University, Sacramento State University, and the United States Navy.

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