News on Twitter and Facebook show potential for advertising, traffic driving
I’ve been saying for a while that Twitter is, by nature, a publisher’s true friend. It is a micropublishing avenue for succinct copy, and the promotion of aligned content. Plus, when used properly, it can be very helpful in driving more traffic to your website.
A new report from the Pew Internet & American Life Project called “Twitter Use 2012” shows that Twitter is being used more than ever before. Twitter’s “use on a typical day” is at 8%, higher than last year’s record of 5%. It’s total use, between daily and non-daily users, is at 15%, higher than 2011’s record of 13%. The biggest growth is currently seen in the 18-24 year old demographic.
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Next on the list is Facebook, which has found early success with social ads. According to eMarketer, “the addition of Facebook’s new ad units, Sponsored Stories, appears to have boosted Facebook’s ad performance as a whole – perhaps proving that ads with a social context do, in fact, resonate more with Facebook users.”
Sponsored Stories have helped Facebook’s ads improve, with an increase of 20% for click-through rate, a CPM increase of 51%, and a CPC increase of 26%.
When it comes to users’ perceptions of Facebook ads, about half find them relevant to their interests, while about 30% don’t find them relevant, and 20% don’t notice ads on Facebook.
Have you seen recent success from any of these social networks? Please share your story in the comments below.
