Our 2016 Mequoda American Magazine Reader Study & Handbook

DMMSOur 2016 survey details what consumers want from their digital magazines

Wouldn’t you like to know what your target audience wants in their digital magazines? Or how to price and sell digital magazines once you launch them? How much would you pay for that, along with all of the other insights from your readers?

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.

This study delivers an in-depth look at the hearts and minds of multiplatform publishers’ target market. Here are some of the additional questions we sought to answer about American magazine readers:

  • Which magazine edition is most important to them – Print, Web, Apple, Amazon, or Google?

  • What functionality do they find most important on digital magazines?

  • How many print magazine issues have they read in the past 30 days, and how does that compare to digital magazine issues read?

  • How does income, age, and gender affect their magazine preferences?

As you can see, this study holds a multitude of digital magazine statistics that can impact your bottom line. Of course, at Mequoda, we don’t believe in guessing, so this data also helps us form our Best Practices for Gold Members.

Learn the secrets behind today's most rapidly growing niche publishers. Download a FREE copy of How to Develop a Multiplatform Magazine Business Plan, and discover how large your magazine business could become and how much of an investment will be required to build your business to maturity.

But this study is more than just digital magazine statistics. We’ve added value by adding a handbook of chapters on digital magazine best practices and case studies.

The information in these chapters will put you on a path to creating a multiplatform magazine strategy that enlightens your readers and helps your publishing company grow and profit.

We start by defining the various digital edition types that exist, along with their pros and cons, and give you both niche and mass media examples to analyze. We provide tips for creating the most coveted digital magazine editions and will give you a step-by-step process for launching a digital magazine.

We also provide helpful dos and don’ts for designing, pricing, producing, and selling your digital magazines. It has been written specifically to help you …

  • Know the difference between magazine apps, native web magazines, and gadget apps … and why it matters

  • Make smart choices in the features you’ll offer in your digital edition, and which ones aren’t worth the resources

  • Create an appealing, interactive magazine that delivers exactly what your readers want, expect, and are willing to buy

  • Confidently choose which software and vendors to use in becoming a digital magazine publisher

  • Develop a detailed plan for promoting and selling digital issues and subscriptions

  • Become a highly successful digital and multiplatform magazine publisher

And because it’s free, there’s absolutely no reason to do without this invaluable guidance.

Get all of the digital magazine statistics – plus a collection of best practices codified from studying the digital magazine publishing market – in this FREE study. There are many fascinating insights into digital magazine readers in this study and handbook that you can apply to pricing, marketing, and issue planning. Why not download it now and start making plans to leverage this data profitably?

Learn the secrets behind today's most rapidly growing niche publishers. Download a FREE copy of How to Develop a Multiplatform Magazine Business Plan, and discover how large your magazine business could become and how much of an investment will be required to build your business to maturity.

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