Google Currents 101

Google Currents is an interesting addition to Google’s arsenal.

To start, Google Currents is an application for Android, iPads and iPhones that lets users explore digital magazine content on their mobile devices.

The app is free, as is the content. When Google Currents first launched, it had full-length articles from more than 150 publishing publishers.

Publishers can use it to create digital editions of their content as well.

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So what is the point of Google Currents, especially since Google already has the Android store? Perhaps Google wanted to create Google Currents to get people interested in digital magazines that work on their mobile devices. Since the content is free, users can scroll through the interface to find content of interest to them.

Or they could use the other features such as personalized “trends” to get photos, videos or articles of their choosing.

If Google Currents users end of liking the product, maybe they will be more inclined to pay for premium content through the Android Store.

Have you tried Google Currents yet? If so, what are your impressions of it? And why do you think Google decided to go in this direction? I’d love to read your thoughts in the comments below.

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