Keeping Up with Accelerating Digital Change

Discover how to prepare for the digital future

In yesterday’s Mequoda Daily, I discussed how HTML5 would drastically change online media going forward. And honestly, I believe yesterday’s article was the first time many online publishers even considered HTML5 and the ramifications of not utilizing it in future website design.

Frankly, with all the changes that take place, I can easily understand how even the most successful, professional individuals can let valuable information slip past them.

And if you think the level of change experienced by the publishing industry in the past 10 – 15 years is a lot, you haven’t seen anything yet.

Attendees come to events like Mequoda Summits to talk about what’s next with the best and brightest, and how to prepare for it. New online business concepts and strategies are heard in keynotes, while actionable processes are taught in our hands-on workshops.

For a look at the Mequoda Summit East 2011, here’s a preview of the different program types.

Programs at the Mequoda Summit East 2011

Keynotes: These sessions are for groundbreaking concepts that have spurred success for online publishers.

Bryan Welch, publisher at Mother Earth News is one of our keynote presenters. During his presentation you will discover how legacy publishers can use their content to accurately manage digital transformation.

Roundtables: These sessions allow attendees to learn while actively sharing experiences and opinions.

The Digital Native Roundtable, with an accompanying documentary based on the book Grown Up Digital, will introduce digital natives to digital immigrants, affording the opportunity to gain useful knowledge on how media is consumed.

Learn the secrets behind today's most rapidly growing niche publishers. Download a FREE copy of How to Develop a Multiplatform Magazine Business Plan, and discover how large your magazine business could become and how much of an investment will be required to build your business to maturity.

Track sessions: Our three-track system provides dedicated information for marketers, editors and management.

An example of a session on the management track is Taking Legacy Magazine Brands Online, where you’ll discover how online publishers are creating usable and engaging magazine websites.

General sessions: These sessions are designed for all Mequoda Summit attendees, from CEOs to online editors, and have relevance to everyone working within an online business.

Our Decoding Google session will help you stay up-to-date with current algorithm and ranking credentials put into play by Google.

Workshops: Our workshops are designed to provide you with actionable skills that you can begin employing even during Mequoda Summits.

The SEO Workshop is back by popular demand, as the need to perform sophisticated keyword research is required to create an advantage over competition.

Networking: Mequoda Summits have been responsible for creating unique and fruitful relationships between publishers. Experience over ten networking opportunities through scheduled breaks, a cocktail reception and the Mequoda Summit Attendee Dinner.

From keynotes to corridors, the Mequoda Summit East 2011 is about preparing for the digital future. If you haven’t already, sign-up now while early-bird pricing is still available.

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