Tech Circle is reporting that digital magazine store Magzter is launching an ad-based business model.
Nikita Peer writes, “The company, with a catalogue of 3,500 magazines currently banks on a subscription-based model, is aiming to earn majority of its revenue in the next two years from advertisements, which will be placed within its mobile app.”
Similar platforms like Readwhere.com are already using multiple revenue models. Peer adds, “It earns commission of around 10 per cent of transaction for every subscription for paid content on its platform and runs ads on free content. The company claims that it earns about 80 per cent of revenues through advertisement.”
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