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Digital Magazine Publishing

Managing the Customer Experience

Publishers today have a complex mix of digital opportunity at their fingertips. Complexity is familiar to publishers – from the intricacies of printing and distributing physical products, to harnessing the newfound power of digital.

With the opportunities of digital publishing comes a lot of clutter. Not every new digital trend will be valuable to your brand.

Publishers today have a complex mix of digital opportunity at their fingertips. Complexity is familiar to publishers – from the intricacies of printing and distributing physical products, to harnessing the newfound power of digital.

With the opportunities of digital publishing comes a lot of clutter. Not every new digital trend will be valuable to your brand. Understanding your audience’s behaviors will help you determine the digital strategies worth your time.

For digital publishers, the customer experience is more important than ever before. Customers in the digital age share, tweet, and write about the things they like, and are more outwardly critical about the things they don’t. Content that goes ‘viral’ online is simply shared quickly, in large volumes.

Learn the secrets behind today's most rapidly growing niche publishers. Download a FREE copy of How to Develop a Multiplatform Magazine Business Plan, and discover how large your magazine business could become and how much of an investment will be required to build your business to maturity.

As digital publishing continues its evolutionary path, publishers are seeing more than producing and marketing content. There are digital systems that can increase efficiency through automation. Integration between your website, partners’ websites, and affinity platforms create a new, relevant way of communicating with customers.

The result of combining and integrating digital systems is the customer experience management system (CXMS). Derived from the culmination of a content management system, customer relationship management system, a marketing automation system, and a digital asset management system, the CXMS is the nexus for future success in digital publishing.

To learn how to use these systems, and automate the majority of your digital publishing business, join us this July for the Digital Publishing Bootcamp. Register now and receive special, early bird pricing.

By Chris Sturk

Chris has created, edited and published over a thousand posts on the Mequoda Daily blog, through email and social media. He has executed SEO campaigns to increase the Mequoda Daily's visibility in search engines. He is formerly Mequoda's Managing Editor, Copywriter and Community Manager

Prior to joining the Mequoda Team, Chris was the marketing manager of a boutique lifestyle marketing firm focused in the music and entertainment industries and based in Rhode Island.

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