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Digital Magazine Publishing

New Study Predicts Digital Revenue Growth

Digital magazine publishing stands firm as circ numbers and advertising revenue expect growth

Advertisers see the value in online audiences, and digital publishers will help them tap into these audiences.

As PricewaterhouseCoopers points out, “global entertainment and media spending on digital advertising and consumer formats increased by 17.6 percent in 2011.” This is a significant increase for

Digital magazine publishing stands firm as circ numbers and advertising revenue expect growth

Advertisers see the value in online audiences, and digital publishers will help them tap into these audiences.

As PricewaterhouseCoopers points out, “global entertainment and media spending on digital advertising and consumer formats increased by 17.6 percent in 2011.” This is a significant increase for digital, especially since non-digital spending didn’t even account for a one percent increase.

Furthermore, according to PwC, “Digital’s share of total spend will grow from 28 percent in 2011 to 37.5 percent in 2016.” This increase will account for two-thirds of total entertainment and media spending growth to 2016.

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It’s clear advertisers are using the massive online community to build marketing lists and sell products directly. Some of the attributes associated with booming digital audiences include:

-An increase in mobile Internet users. PwC predicts these numbers will double over the next five years, reaching 2.9 billion worldwide users.

-A growth in the tablet market. While print circulation revenue slowly recedes, digital circulation revenue is expected to more than double. This is a result of paid tablet editions of digital content.

Is this the time for magazines to end revenue declines? Please add your insight to the comments below.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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