Online ad spending was up 19% to 11.6 billion in the first quarter of 2014 based on data from the Interactive Advertising Bureau and PwC US, MediaPost reports.
“With consumers increasingly relying on digital screens for everything from information to entertainment, numbers like these should come as no surprise,” said PwC US’s David Silverman in a statement.
Online ad spending was up 17% in 2013, and if this pace holds, MediaPost reports, sales will well outpace last year’s. Indeed, eMarketer estimates that U.S. ad dollars will jump to $50.1 billion by the end of 2014, meaning a 17% overall improvement over 2013. In this model, mobile sales comprise more than one-third of the total.
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