Digital Video Consumption Of US Internet Users

via eMarketer

via eMarketer

The growth of digital video is palpable for many digital publishers. Video can be a desirable addition to content offerings, as digital video is being consumed on a variety of devices.

HUB Research recently released data on the use of devices for viewing digital video. eMarketer is reporting on these findings. “The most common screen for digital video consumption is the traditional desktop or laptop. Many digital video viewers use multiple screens over time (and even simultaneously), but computers remain the most popular access point.”

Interestingly enough, the computer is the only device that has declined in use for digital video between 2013 and 2014. In 2013, the usage of computers for digital video was listed at 62%. In 2014 it decreased to 59%. Other devices have experienced growth between 2013 and 2014, with tablets seeing the biggest growth at an increase of 4% (23%-27%).

Read more about digital video consumption on various devices at eMarketer. 

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.


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