Digital Publishing Trends Multiplatform Publishing Strategy

Digital Video For Digital Publishers

If video is a good medium for your audience, it can help drive more website traffic and more engagement. Of course, digital video content isn’t for everything, but some digital publishers are using it successfully.

Post author By Amanda MacArthur
Post date October 7, 2014
No Comments on Digital Video For Digital Publishers

A recent article from journalism.co.uk takes a look at how three publishers are using digital video differently and the responses to it.

Bloomberg is the first publisher to talk about, and according to the article, “Bloomberg started using autoplay in the lead image slot on 20 August, and in the first 30 days it had about 2.75 million streams (autoplays).”

Additionally, Bloomberg didn’t seem much downside to their autoplay video. In fact, they “saw no decline in its number of repeat visitors, and only received four complaints about the autoplay function.“

VG, a Norwegian media outlet, took digital video in another direction by creating longform content.

[text_ad]

Tags ad, bloomberg, content, digital publishers, digital video, media, online publishing, open source software, publishers, text ad, video, website traffic

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.