Major publishers have an opportunity to supply other businesses with services. This is a great way to develop a new revenue stream and Forbes is the latest publisher to offer a new service to business clients.
The new service is called Forbes Executive Insight Data, and according to an article from Direct Marketing News, the service is “a subscription-based platform that aggregates insights from hundreds of sources and presents it in digestible form for senior executives.
Forbes Executive Insight Data has been developed with the help of partner Prosper Insight & Analytics, who already works with data apps in a variety of industries, including finance and retail.
The overall goal of this new service is to help consumer-focused businesses in the US and China make the most informed business decisions based on actual data collected by the company.
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