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Is it Facelift Week in Magazine Land?

Digital publishing news for July 25, 2013

The New York Times is reporting [1] that Jet Magazine will be receiving a print and website redesign. This will be the first print redesign for Jet in 62 years. “The new look for Jet includes brighter colors against a white background, more informational graphics, larger photos and new fonts.”

The magazines will also be making changes to its editorial content, “with Jet writers doing more original reporting and less aggregation.” The print redesign can already be seen in the August 12th issue. Desirée Rogers, the chief executive of Johnson Publishing added, “one thing that won’t change, however, is the magazine’s unusual size — 5⅛ inches by 7⅜ inches.”

Flipping On The Web

Flipboard [2] is bringing its custom magazine service to the web, reports [3] GigOM. “Flipboard’s magazine feature lets users create magazines from content found through Flipboard’s apps and on the web, and it was a move toward turning Flipboard from a publisher-centric platform to a user-centric platform.” Flipboard CEO Mike McCue has made it clear who they are targeting with the new web app, “we want to capture that desktop audience in the middle of the day.”

Some publishers, like Wired Magazine, have pulled their content off Flipboard because they claim it’s “cannibalizing their readership.”

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study [4] for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

Discover Gets A New Look

Discover Magazine gets a new overall design and logo reports [5] the MPA.”Hallmarks of the redesign include new typefaces, a fresh color palette, and a bold new front-of-book section called The Crux, as well as a new tagline, ‘Science for the Curious’. Changes in the magazine are rooted in Discover’s 33-year history of providing readers with clear, understandable journalism covering a wide range of topics, including human biology, astronomy, psychology, technology, and the environment.”

Editor-in-Chief Stephen C. George adds, “we have a dedicated audience of readers who love science, who are intensely curious about the world and the universe. Discover satisfies that curiosity.”

Linkedin Offers Sponsored Content

According to GigaOM [6], Linkedin is now distributing sponsored content to users new feeds. Companies will be able to buy sponsored content by the end of the month. Basically, Linkedin wants to become your go-to source for business news.

“For LinkedIn, the majority of its revenue comes from the corporate recruiting arm of the company. This business hinges on consumers updating their profiles with their resumes, so that companies can use LinkedIn’s paid set of tools to identify potential candidates for jobs on the site.”

Eliza Kern reporting for GigaOM, writes, “but to get people to update their profiles and check LinkedIn regularly, it needs a hook — which is where the media business part comes in. The idea is that if LinkedIn is your destination for reading the news each morning, which is what the company told me they’re aiming for, you might be more likely to update your resume and consider a job suggestion on the site.”

Everybody’s a publisher these days!

Fresh Designs At HGTV Magazine

FishbowlNY is reporting [7] that Mike Reddy has been named the design director at HGTV Magazine. “Reddy spent the last eight years with Seventeen, most recently serving as design director. At HGTV, Reddy’s duties will oversee all aspects of the magazine’s art, including photo shoots, feature story design and more.” Mike Reddy reports for duty at HGTV Magazine in August.