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Latest Media News: Millennials, Time Inc. Digital, Native Ads, AOL

Who are the companies and what are the trends making the latest media news relevant to digital publishers like you?

The latest media news this week includes news from the earliest media: print.

But we’ve also got more from the world of native advertising news, publisher video, and branded content agency doings.

MediaPost is on it as always, starting with an interesting item about millennial media consumption.

Print Magazine Surprise: Millennial Media Tastes Include You!

Believe it or not, we still believe in print. In fact, we believe that a true multiplatform publishing strategy must, with few exceptions, include a print product. And, good news: According to a study relayed by MediaPost’s MediaPsssst, the most coveted consumers on the planet agree with us.

“A recent study from Quad/Graphics entitled Millennials: An Emerging Consumer Powerhouse, found 90% of Millennials use coupons (digital and other) while shopping and over 50% use good, old-fashioned coupons received via U.S. Mail or in a newspaper or magazine,” Richard Whitman writes.

“The same study found that 54% of Millennials find printed retail catalogs received through the mail an important element of their shopping experience. 72% of these Millennials use retail inserts to price compare. Millennials were also found to be more likely than the average American to consume content in printed media for information on food, nutrition, fashion, beauty, celebrity news, entertainment and health and fitness.”

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

Latest Media News: Time Inc. Digital’s Harpoon Debuts

The agency aesthetic is taking hold at digital publishing companies, and Time Inc. is no exception. New in-house service Harpoon is making the latest media news, as MediaPost’s Publishers Daily reports.

“Harpoon will provide a range of services spanning creation, targeting and execution for digital media campaigns, including real-time delivery and reporting on performance. Clients will be able to draw on Harpoon’s proprietary data analytics system, which incorporates Viant, a recently acquired company with an identity management platform,” Erik Sass writes.

“At launch, the company already works with a number of advertising agencies and clients, many with a regional geographic focus, including BVK Advertising, M2 The Agency, Paradise Advertising, Evok Advertising, Bulldog Media, Tinsley Advertising and Conquer Media.”

 

Sharethrough Providing Third-Party Native Advertising Content Service

As you know, native is an aspect of your operation that, realistically speaking, must often be handled by third parties. So, who will fill those shoes? With a scarcity of trustworthy, accountable companies, it’s nice to know there are some candidates out there, at least according to MediaPost’s Native Insider.

“Sharethrough is making it easier for publishers to manage and monetize native advertising. The ad-tech firm, which enables publishers to sell native advertising that appears in-stream or in-feed, on Wednesday said it’s made ‘Sharethrough Mediation’ available to all Sharethrough for Publisher (SFP) customers,” Tobi Elkin writes.

“Sharethrough Mediation is a feature of SFP, a native supply-side platform that enables publishers to optimize native ad revenue by using multiple native partners to get the best value for each impression. With the goal of boosting ad revenues, Mediation automates the implementation of multiple ad network tags to direct impressions to the best-performing demand partners.”

AOL Banking on Benefits of Video Advertising With New Products

AOL keeps plugging when it comes to video endeavors, and the latest media news they’re making bears that out, MediaPost’s Publishers Daily reports.

“AOL launched two new video ad units for publishers on Tuesday, an expansion to its ONE by AOL: Publishers platform that launched in January. The new features — Out-Stream and SideView — target a growing challenge for publishers: viewability,” Sara Guaglione writes.

“According to a blog post by Robert Leon, head of AOL publisher product commercialization and solutions, the two new video players ‘enhance viewing experiences and extend revenue opportunities for publishers.'”

What’s your latest media news? Share it with us in the comments!

To read more of the latest media news from the publishing industry, visit MediaPost.

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