Video, Ad Viewability Define Recent Digital Efforts

From a recent Google study on size to launch of GoodHousekeeping.TV, video, ad viewability are hot topics; plus, EW hires new publisher

Video ad viewability continues to be a crucial part of multiplatform publishers’ plans, particularly if you’re working under an advertising-reliant revenue model, of course. But even if you’re not, solid video viewability can help keep visitors on your site, secure subscriptions, and sell other products.

Here’s a sample of recent articles from industry magazine Min that touch on the topic of video ad viewability and others.

Bigger Size Can Benefit Video Ad Viewability, Google Finds

April 2015 research shows that buying bigger video ad sizes can increase viewability, Google says.

The largest studied size, 828×477, rated 88.6% for viewability. 300×250, meanwhile, registered just a 19.8% viewability rate.

In addition, Google took a look at location, Min reports. According to their findings, video ad viewability increased with placement near the top or center of pages.

While all of these results might seem unsurprising, it’s important for the industry to establish some benchmarks when it comes to video ad viewability, itself still in a nascent quantitative stage.

Hearst Video Launches GoodHousekeeping.TV

In yet another example of the white-hot ed tech craze, Hearst has debuted GoodHousekeeping.TV with a focus on how-tos and classes like “Learn To Make a DIY Dining Room Table For Under $100!” and “Learn To Arm Knit The Fastest Blanket Ever!”

“There is tremendous consumer desire for crafting and maker content, and we saw an opportunity to develop high-quality, curated, well-produced instructional videos that combine [Editor-in-Chief Jane Francisco]’s refined, editorial point of view, Good Housekeeping’s knowledgeable experts and a cast of crafting gurus with endless ‘genius ideas,'” Hearst Digital Studios Head and Co-President of Hearst Entertainment & Syndication Neeraj Khemlani said in a statement.

“For 130 years, Good Housekeeping has been about service journalism. We’re now extending that tradition and inspiration into digital video.”

Hearst Digital Studios’ GoodHousekeeping.TV follows on the heels of 2014’s CosmoBody, another video channel.

Consumers are telling us loud and clear what they want—are you listening? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE, to find out how you can improve your digital magazine rapport with subscribers.

Min‘s Best of the Web & Digital Awards

Min recently announced its Best of the Web & Digital Awards. Let’s take a look at some of the highlights.

Digital Team of the Year: Condé Nast Media Group – The Studio at Condé Nast

Digital Magazine: (tie) Automotive Engineering Magazine and Garden & Gun

Tablet App: Hemispheres Magazine

Blog: Parents Magazine

Email Newsletter: (tie)”The Brief,” Time Magazine and Refinery29

Overall Digital Excellence: Glamour.com

Use of Social Media: (tie) Glamour.com and Harper’s Bazaar

Overall Use of Video: (tie) Fast Company and Sports Illustrated

Website Design: (tie) Cosmopolitan.com and DrugStoreNews.com

Time Inc. Promotes Ellie Duque to EW Publisher

Ellie Duque, with Time Inc. since 2003 and director of West Coast sales for People and EW since 2007, has been named publisher of Entertainment Weekly, Min reports.

“Having her based in Los Angeles as publisher will further cement our relationships with key entertainment partners and further elevate our overall presence in the Hollywood community,” Time Inc. Executive Vice President and President of People and Entertainment Weekly Rich Battista said in a statement.

“She’s led People to record success on all platforms and has contributed significantly to the company’s digital growth.”

Melissa Mattiace stepped down after two years.

Are you focusing on video ad viewability as a top metric for your magazine? Let us know your thoughts on the latest advances in the comments!

To read more about video ad viewability in the news, visit MinOnline.com.

 

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