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Will ALM Launch A Digital Magazine?

ALM controls the legal market as a B2B publisher. Now the group is getting even larger as it’s acquired Kennedy Consulting Research & Advisory.

via ALM

ALM controls the legal market as a B2B publisher. Now the group is getting even larger as it’s acquired Kennedy Consulting Research & Advisory.

Kennedy Consulting Research & Advisory is “a media and information services provider for the management and IT consulting industries,” according to an article from Folio.

This deal brings new properties to ALM, including a magazine, consulting services, and market-specific products for news and data.

It seems that ALM is prime to launch a digital magazine since it will now have a more significant presence in technology and a magazine being added to the portfolio. A digital magazine would add another dimension to the company, which already has a major hold on the market.

The chief marketing officer of ALM, Lenny Izzo, has told Folio that, “The acquisition is part of a broader strategy to leverage our technology and infrastructure platforms to deliver trusted reporting and insights to more companies and industry leaders.”

Read more about ALM’s new acquisition at Folio. 

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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