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Yahoo Introduces News Digest & Magazines At CES

Digital publishing news for January 8, 2014

Yahoo made some big announcements at CES that you might be interested in. David Pouge debuted the new digital magazine Yahoo Tech. Variety’s Marc Graser writes, “His new digital magazine that presents technology stories to general readers in a tile-like format without banner ads. Magazine launched Tuesday as an app. Yahoo Tech is one of many new digital magazines the company is launching to offer up news and articles to its users in a new format.”

Yahoo Food was another digital magazine debuted. Lastly, Yahoo News digest was announced. Graser adds, “Yahoo introduced Yahoo News Digest as a way to deliver short news stories to readers in a digest that’s sent out twice a day. The mobile-based digest is meant to combat the issue of “tl;dr” which stands for “too long, didn’t read.” Everyone wants to be a digital magazine publisher these days.

Consumers are telling us loud and clear what they want—are you listening? How much would you pay for that information? Download a copy of our 2018 Mequoda Magazine Consumer Study for FREE instead, to find out how you can improve your digital magazine rapport with subscribers.

New York Times Relaunches Website

Fishbowl NY is reporting that The New York Times has officially relaunched its new website today. Chris O’Shea writes, “The revamped NYTimes.com is here, and it’s as good as promised. First of all, look at all that white space! It’s glorious. Navigating between sections is now more convenient; all you have to do is click on the menu in the upper left-hand corner. We appreciate that the Times updated its fonts as well. Perhaps the most noticeable upgrade is article layout.” Articles now feature larger photos with removed pagination, so you just scroll to keep reading, and comments are now featured on the side of the page.

SMG Platform Makes Content from Publishers Available to Brands

Media Post News is reporting that Starcom MediaVest Group has launched a new platform called Content@Scale which would make content from top publishers available to brands. Tyler Loechner writes, “The publishing partners include Time, Inc., Martha Stewart Living Omnimedia, Forbes, Ahology, Demand Media, Glam Media, Parade and Rodale Inc. The platform allows SMG clients to find content from the publishers and subsequently engage with consumers on topics they currently care about.” SMG hopes its new platform will make quality content readily available when brands need it. Helping them take advantage of realtime marketing opportunities.

American Media in Overseas Licensing Deal Talks

The New York Post is reporting that American Media is in talks with several overseas publishers about licensing deals for the Men’s Fitness brand. Keith J. Kelly writes, “David Zinczenko, the onetime top editor of Men’s Health, who is credited with reviving rival Men’s Fitness, is about to carry his battle with his former title overseas. American Media Inc., which is struggling with a dizzying newsstand decline for many of its US supermarket tabloids, is in talks with several overseas publishers about licensing and joint venture deals for its Men’s Fitness brand — with Zinczenko as the point man.”

New President and CEO at NatGeo

Fishbowl DC is reporting that Gary Knell is the new president and CEO of National Geographic. Patrick Tutwiler writes, “Knell previously served as the president and CEO of NPR from 2011 to 2013 and as CEO of Sesame Workshop for 12 years. The move to National Geographic is the fulfillment of an announced Knell made in August of last year. He announced then that after a tenure of only 21 months, he would be leaving NPR. Knell was credited with bringing stability and steady leadership to the organization, which had been rocked by turmoil in it’s upper echelons for years.”

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