21 Ways to Reach an Audience

We’ve discovered a new platform that publishers can use to deliver and monetize content

For those of you that missed it, there was a fantastic New York Times article on Monday about Playboy and Rolling Stone offering decades of their archives on DVD.

In fact, yours truly is quoted in the article discussing how the ease and affordability of storing content on DVDs could cause a popularity surge for these types of digital archives.

Another reason this article is so interesting is that it revealed to Mequoda Group that we missed one of the platforms that publishers have at their disposal to deliver content and make money.

Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.

We identified 20 platforms publishers are using to deploy and monetize content. One of them is DVDs, but we were specifically referring to video DVDs, like the movies you can watch on a television. Not until being contacted about this article did I realize that DVDs are great for selling archives.

So, without further adieu, here is the newly updated list of 21 platforms that publishers can use to deliver content. This list comes straight from our Multiplatform Publishing Strategy Handbook.

If you are only offering content in a text-based format, then you are limiting your potential audience size by excluding non-readers by default. (Non-readers are not illiterate, they just don’t like reading).

So explore your brand’s possibilities by offering a few more formats. You might be surprised by the results.


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