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Multiplatform Publishing Strategy

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Client consultation opportunities available

As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.

While the discussions I have with my clients take many forms,

Client consultation opportunities available

As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.

While the discussions I have with my clients take many forms, they do tend to run along a number of common themes. Our Research Team has developed a number of checklists that we use when we teach sessions at live events. They also form the backbone of many consulting conversations.

Here’s a look at the 6 checklists I use most often:

-44 steps for launching a successful special-interest media business

-41 ways to build email circulation

-29 ways to increase targeted website traffic

Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.

-14 ways to improve website usability and profits

-12 ways to improve email newsletter performance

-12 ways to improve landing page conversion rates

I also spend a lot of time with clients talking about new product development, organizational structure and financial forecasting for the purpose of clarity and corporate support.

If you’re reading this, and you’re not already one of my 21 consulting clients, I’d be happy to schedule a no obligation 30 minute call to discuss how we might be able to help you run a more successful special interest media business. To schedule the call, contact Kim Mateus at 401-293-0401 or Kim@Mequoda.com. Kim will explain all the benefits of becoming a Mequoda Gold Member and schedule a time for us to chat about your business needs.

By Don Nicholas

Chief Executive Officer

During his decades long career, Don has worked with colleagues, clients and partners to design digital publishing and marketing systems for more than 300 magazines, newsletters, memberships, clubs, and events. Don currently serves as executive publisher for Cabot Wealth Network, Food Gardening Network, Financial Freedom Federation, I Like Crochet Network, I Like Knitting Network, and Recipe Lion Clubs. His team's Haven WordPress CXMS offers publishers the industry’s most flexible and robust online publishing and marketing platform. Don and his strategy team have served as management advisors for virtually every major niche publishing company in North America including Meredith, Hearst, Trusted Media Brands, and hundreds of independent for-profit and nonprofit organizations. He has managed and led educational events for MPA, SIPA, FIPP and Harvard University. He has authored numerous books and hundreds of articles on journalism, publishing, technology and marketing. Before founding Mequoda in 2004, he served as founder and chief executive officer for Blue Dolphin Magazines and Lighthouse Communications Group. He started his media career as a journalist and producer working for the Armed Forces Network aboard the USS Enterprise. Don holds degrees and certifications in organizational management, journalism and electrical engineering from Capella University, Sacramento State University, and the United States Navy.

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