If you don’t own it, download our free Internet Marketing Strategy for Publishers eBook
A major difference between a Mequoda system and other traditional publishing models is that a Mequoda system offers free content to drive online traffic.
This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. As technology grows, the ability to create and distribute content through multimedia platforms like the iPad or iPhone is realized by publishers as well.
Developing free products and utilizing the marketing strategy behind the Mequoda System is the first part of the equation. Then comes the aspect of completing the marketing campaign. Free, paid or a combination of both can be the focus of the campaign execution.
From a business standpoint, going the free route is obviously more attractive and does produce positive results. There are multiple ways of using free media that our Internet Marketing Strategy for Publishers free eBook discusses.
Three of my personal favorites are as follows:
-Public Relations: There are dozens of free press release distribution websites on the Internet that will help a well-written press release reach journalists, niche audience members and search engines. PR outreach can also be done to media outlets.
-SEO: Optimizing all of your website content for keywords that your audience is searching for will help you receive rankings in Google.
-Link Building: Not only will you gain more credibility from search engines by receiving inbound links and linking to other related websites, but you will also be reaching new audience members.
If you need some reliable wisdom on an Internet marketing strategy that works, download our free eBook Internet Marketing Strategy for Publishers now. If you already have a copy, feel free to share this information with a friend or co-worker who may find it appealing.