Categories
Digital Publishing Trends Multiplatform Publishing Strategy

American’s Inflight Magazines Get New Publisher

Ink Global is replacing American Airlines’ in-house publishing unit in the production of American Way inflight magazines, as well as two other new titles. Folio: reports that Celebrated Living, for business- and first-class travelers, and Nexos, a Spanish- and Portugese-language publication, will launch in January of 2015 along with the revamped American Way.

via FolioMag.com
via FolioMag.com

Ink Global is replacing American Airlines’ own publishing unit in the production of American Way inflight magazines, as well as two other new titles.

Folio: reports that Celebrated Living, for business- and first-class travelers, and Nexos, a Spanish- and Portugese-language publication, will launch in January of 2015 along with the revamped American Way.

Ink will oversee editorial, advertising, online, and mobile operations.

“What’s exciting is the multiplatform reach for our content, which can be read in print versions onboard and throughout the global network of lounges, but also via online, tablets, and mobile,” Ink’s Michael Keating tells Folio:.

Ink also publishes titles for United Airlines, in addition to others for international airlines, Bill Mickey writes. The firm produces trade shows and other events, including the Airline Retail Conference.

To read more about American contracting a new publisher for its inflight magazines, visit Folio:.

[text_ad]

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Leave a Reply

Your email address will not be published. Required fields are marked *

Exit mobile version