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Multiplatform Publishing Strategy

Becoming Familiar with Retail Partners

Retail partners are the key to selling more of your products in different locations. From the Apple store, to Barnes & Noble and now the Amazon Newsstand, there are plenty of options for your audience members to find your content.

With the Kindle Fire quickly becoming one of the top contenders next to the iPad,

Retail partners are the key to selling more of your products in different locations. From the Apple store, to Barnes & Noble and now the Amazon Newsstand, there are plenty of options for your audience members to find your content.

With the Kindle Fire quickly becoming one of the top contenders next to the iPad, Amazon’s Newsstand might become a more desirable location for publishers and consumers alike.

At $199, the Kindle Fire has made the tablet device more available. For online publishers who want to take advantage of this retail partner, here are a few things to know:

-It takes 3-4 weeks to get a new publication launched on the Newsstand platform.
-Amazon.com determines the Kindle price for your publication. You are then notified with details prior to the launch.
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-Publishers receive 70% of the “retail price, net of delivery costs.”
-Blog publishers “receive 30% of the gross revenue.”
-Periodicals cannot be offered for free on Newsstand, although free two-week trials can be offered to customers. They are not charged if they cancel within the two weeks.

These facts were taken directly from Amazon’s FAQ section. If you have more specific questions, check out the information there.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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