Online Publishing Job Description: Ad Sales

Note: This job description is one in a series of job descriptions for multiplatform publishers. If you operate or plan to operate a Mequoda System, this series of job descriptions will help you build a team that will command and conquer your multiplatform publishing effort.

In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing opportunities and solves marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The ad salesperson will manage an existing account base and conduct business-building through out-bound calling, sales appointments, presentations and follow-up.  Some travel required.


  • Call and email currently running accounts to build relationship, service and increase sales
  • Cold-call, email, and use social networking tools to access and qualify new leads to pitch
  • Follow up orders placed with appropriate service to make sure client deliverables are met
  • Support company marketing efforts
  • Promptly, correctly, and in detail record client information in CRM system

Experience / Skills Required or Desired

  • High capacity to qualify, close, and manage client relationships.
  • Must be articulate in person, on phone, and in writing.
  • Telesales, telemarketing, or collection calling preferred.
  • Must utilize [SalesForce or other], Microsoft Word, Excel and PowerPoint. Also needed are the skill to access data and research on the Internet.

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