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Multiplatform Publishing Strategy

Online Publishing Job Description: Ad Sales

In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing opportunities and solves marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The ad salesperson will manage an existing account


Note: This job description is one in a series of job descriptions for multiplatform publishers. If you operate or plan to operate a Mequoda System, this series of job descriptions will help you build a team that will command and conquer your multiplatform publishing effort.


In Ad Sales, you will sell online directory listings and advertising for a xxxxxxx circulation magazine and its digital and social channels/properties. A person in this position creatively defines marketing opportunities and solves marketing problems with content marketing and social media solutions for national and mega-regional advertisers. The ad salesperson will manage an existing account base and conduct business-building through out-bound calling, sales appointments, presentations and follow-up.  Some travel required.

Duties

  • Call and email currently running accounts to build relationship, service and increase sales
  • Cold-call, email, and use social networking tools to access and qualify new leads to pitch
  • Follow up orders placed with appropriate service to make sure client deliverables are met
  • Support company marketing efforts
  • Promptly, correctly, and in detail record client information in CRM system

Experience / Skills Required or Desired

  • High capacity to qualify, close, and manage client relationships.
  • Must be articulate in person, on phone, and in writing.
  • Telesales, telemarketing, or collection calling preferred.
  • Must utilize [SalesForce or other], Microsoft Word, Excel and PowerPoint. Also needed are the skill to access data and research on the Internet.

By Don Nicholas

Founder & Executive Publisher

Don Nicholas serves as Executive Publisher for Food Gardening Network and GreenPrints. He is responsible for all creative, technical, and financial aspects of these multiplatform brands. As senior member of the editorial team, he provides structural guidance, sets standards, and coordinates activities with the technology and business teams. Don is an active gardener whose favorite crops include tomatoes, basil, blueberries, and corn. He and his wife Gail live and work in southern Massachusetts surrounded by forests, family farms, cranberry bogs, and nearby beaches. Don is also the Founder of Mequoda Systems, LLC, which operates and supports numerous online communities including I Like Crochet, I Like Knitting, and We Like Sewing.

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