Although Bonnier Corp. played a major role in developing Mag+, the Swedish publishing company is moving its U.S. properties off of that platform and onto the Adobe DPS.
Folio: reports that the change in app platforms is due to Mag+’s shift to a model that includes predominantly corporate applications for sales, marketing, internal communications, and training purposes.
“Although we are, of course, personally disappointed to lose Mag+’s first brand, Popular Science, Bonnier Corp is an entirely independent business from Mag+, and we recognize that many factors come into play when making these decisions,” Mag+ CEO Gregg Hano (a former VP at Bonnier) tells Folio:. “From a business perspective, the impact is negligible. Mag+ has nearly 3,000 apps spanning both traditional publishing as well as business communications.”
Michael Rondon writes that Bonnier currently has upward of 30 magazine apps.
To read more about Bonnier changing app platforms, visit Folio:.
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