Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own.
Legacy sources like direct mail and brick and mortar newsstands continue to decline, but no one is ready to declare them dead yet. And all these exciting new Internet and digital sources can more than make up the difference for those declining sources … but only for publishers who know how to use them.
Do you? Is your company taking full advantage of all the marketing channels available to it? Do you have a marketing director who’s expert at leveraging newsstand sales and social media?
Not many marketers are. That’s why Mequoda offers its unique and unparalleled services to niche publishers: To handle it all, from direct mail to email and everything in between.
Even if you could find a marketing director who’s as experienced at newsstand circulation as he or she is at digital sources – and that’s a rare human being – you probably don’t want to hire a whole new marketing staff, too. Or perhaps you’ve outsourced your marketing to two different companies: one for legacy channels and one for digital channels … and now you have to figure out how to get them all working together, and who will supervise all of it.
The answer is Mequoda. Over the past four decades, my colleagues and I have planned, developed and managed comprehensive subscription marketing programs for more than 700 niche media brands.
Our 40-person team has the expertise in subscription marketing coupled with the systems, relationships and best practices you need to create a successful multi-channel subscription marketing program. We’ve helped hundreds of niche media brands both large and small, both business and consumer, to dramatically change the trajectory of their businesses.
Mequoda handles all of this in one smoothly-functioning, profitable system:
- Planning, modeling and budgeting
- Online audience development
- Internet campaign management
- Direct mail campaign management
- Retention campaign management
- Legacy newsstand management
- Digital newsstand management
- Fulfillment management
- Customer service management
- Reporting and analysis
Let me give you just one example. We recently helped one publisher grow their paid circulation from 85,000 to 125,000 using a combination of legacy and digital sources. Based on the change in source mix, total marketing spend declined by 56%. Circulation is up, revenue is up and costs are down – leading to a dramatic change in profitability.
Imagine for a moment the impact this change has had on the future of this niche media brand … going from looming irrelevance to niche dominance. Would you like to enjoy the same?
It’s easy to find out more about how to implement a comprehensive, integrated subscription marketing program that can exponentially grow your audience, revenue and profits. All you have to do is schedule a call online, or call Julie Ottomano directly at 508-686-6018, to get an eye-opening, no-obligation conversation with me, Don Nicholas, Chairman & CEO of Mequoda.
Do it today, before you your get your next disappointing circulation report. I look forward to hearing from you, and wish you all the best for your future success.